Books, Chapters and Case Studies (2020 & 21)
Thu, 10/18/2018 - 17:05 — vadminSchool Name:
| Sl No | Pub Year | Pub Level | Content Type | Content Title | Author | ISBN |
|---|---|---|---|---|---|---|
| 1 | 2021 | International | Chapter Authored | Artificial Intelligence in Healthcare | Ajay Kumar Yadav, Rajesh Mamilla | 978-0-367-43943-9 |
| 2 | 2020 | International | Book Authored | Corporate Social responsibility in Education sector | Dr.S.Gomathi | 978-613-8-94311-2 |
| 3 | 2020 | International | Book Edited | Appreciative Inquiry Approaches to Organizational Transformation | Dr. Sudipto Bhattacharya Dr. Tanushree Chakraborty | 978-1-522-59675-2 |
| 4 | 2020 | International | Case Study | Workplace Spirituality The soul of Business Organizations | Dr.R.Indradevi and Baskar.B | 420-0039-5 |
| 5 | 2020 | International | Case Study | STUDENT LEADERSHIP DOES IT HELP A PERSONS CAREER | Dr. R.Indradevi along with the final year MBA students Arun Ragavendar, Blessy Ann C, Gokul.A, Pavithran.K.M, Prathap Babu and Rahul.S | 20-0115-1 |
| 6 | 2020 | National | Chapter Authored | Sub Clinical Narcissistic Personality Scores and Academic Performance | R.Indradevi and Vaidhyanatha Balaji | 978-93-89562-81-1 |
| 7 | 2020 | National | Chapter Authored | The Post Pandemic Challenges and Opportunities of the Indian Travel Industry An Overview of the Airline Sector | Ravishankar Balakrishnan, Prabu B. Christopher | 978-9-389-65747-0 |
| 8 | 2020 | International | Conference Proceeding | Digitalisation Rise of FinTech and Decline of traditional banking system | Glen Paul and Rajesh Mamilla | 1617 |
| 9 | 2020 | International | Conference Proceeding | STRESS AMONG STUDENTS STUDYING IN HIGHER EDUCATION INSTITUTES (HEIS) IN INDIA | Syed Khalid Perwez | - |
| 10 | 2020 | International | Conference Proceeding | MENTAL HEALTH PROBLEMS IN INDUSTRIAL WORKERS | Syed Khalid Perwez | - |
| 11 | 2019 | International | Chapter Authored | A study on Financial flexibility through conceptual model | Rajesh Mamilla | 978-93-83893-08-9 |
| 12 | 2019 | International | Chapter Authored | Isuheri Remera Microfinance to Commercial Bank | P. Ganesan and Sivakumar A | 978-93-89449-64-8 |
| 13 | 2019 | International | Case Study | A case study on Inventory Control Techniques in Dhanuka Stores | Dr.A.Vasumathi | 619-0016-1 |
| 14 | 2019 | International | Case Study | A study on Bombay Dyeing and Manufacturing company Limited through Weighted Average Cost of Capital | Dr.Rajesh Mamilla | 119-0029-1 |
| 15 | 2019 | International | Case Study | Organizational Change Significance of a Leader | S. Sujatha | 419-0007-1 |
| 16 | 2019 | National | Conference Proceeding | Intellectual capital and Organisational success | Dr.Rajesh Mamilla, Shubangi Jain , A.Vasumathi | 9783659246531 |
| 17 | 2019 | International | Case Study | Global Diagnostics at its cross roads | Dr.Sathish A.S., Dr. R.Indradevi and Mr.Karan Raj | 819-0009-1 |
| 18 | 2019 | National | Conference Proceeding | Humane Education for Happiness of Soul and Harmony of Mind | Sudipto Bhattacharya | 2230-7524 |
| 19 | 2019 | International | Conference Proceeding | A study on Financial flexibility through conceptual model | Rajesh Mamilla, Shubangi Jain, Pooja Kumari | 978-93-83893-08-9 |
| 20 | 2019 | International | Case Study | Industry 4 and HR | Dr.R.Indradevi | 318-0162-1 |
| 21 | 2019 | International | Case Study | Catering to the future The tale of sabarigirisan caterers | Sathish A.S, R.Indradevi and Navaneethakrishnan | 319-0302-1 |
| 22 | 2019 | International | Case Study | Course Allocation Solving a business schools problem | Goutam Kumar Kundu | 619-0005-1 |
| 23 | 2019 | International | Case Study | Dilemma surrounding selection of warehouse locations | Goutam Kumar Kundu, Syed Khalid Perwez | 619-0043-1 |
| 24 | 2019 | International | Case Study | NIYAN AUTOMOBILE SPARES RETAIL STORE IS THERE A DEMAND | P. Ganesan, KG Sankar and R. Venkatesakumar | 219-0067-1 |
| 25 | 2019 | International | Case Study | Inventory Control Techniques in Dhanuka Stores | A.Vasumathi, Stephan Thangaiah I S, Ashok D and Shreya Dhanuka | 619-0016-1 |
| 26 | 2019 | International | Case Study | Optimizing the Operational Efficiency of Chennai Port | A.Vasumathi, Pradvin S and Nandakumar T | 619-0044-1 |
| 27 | 2019 | International | Case Study | An Exploratory study on Cochin Shipyard Limited Bivariate Analysis | A.Vasumathi, Aleesha Mariyam Jose and Amith George | 619-0016-1 |
| 28 | 2019 | International | Conference Proceeding | A study on financial flexibility through conceptual model | Rajesh Mamilla | - |
| 29 | 2019 | International | Conference Proceeding | Impact of CEO s personal characteristics on the investment decisions of Indian firms Does business group affiliation make any difference | Gaurav Gupta and Jitendra Mahakud | - |
| 30 | 2018 | National | Book Authored | Financial Inclusion Issues and Challenges | Dr. D. Bhanu Sree Reddy | 9781789020014 |
| 31 | 2018 | International | Book Authored | Enhancing employee performance through employee engagement | Dr. Gomathi. S | 9786202314640 |
| 32 | 2018 | National | Book Authored | Startup to Scaleup | Sudipto Bhattacharya | 9781976874345 |
| 33 | 2018 | International | Case Study | Project Scheduling in BTW | Dr.A.Vasumathi | 618-0051-1 |
| 34 | 2018 | International | Case Study | Application of Project Crashing Technique in Brigate International Ltd | Dr.A.Vasumathi | 618-0038-1 |
| 35 | 2018 | International | Case Study | Estimation of Floats in NPT pharmacy Ltd | Dr.A.Vasumathi | 618-0026-1 |
| 36 | 2018 | International | Case Study | Mumbai Tiffin Box Logistics Study using Optimization Technique | Dr.A.Vasumathi | 618-0025-1 |
| 37 | 2018 | International | Case Study | A Study of Process Flow in a Hospital through networking and Crashing Techniques | Dr.A.Vasumathi | 618-0023-1 |
| 38 | 2018 | International | Case Study | Measuring Time Estimates in Apparel Manufacturing Company | A. Vasumathi and Adithi Bharathwaj | 618-0022-1 |
| 39 | 2018 | International | Case Study | Determination of Cost of Capital A Study on Appollo Tyres Ltd | Dr. Rajesh Mamilla and Dr.A.Vasumathi | 117-0084-1 |
| 40 | 2018 | International | Case Study | Change Management Strategies in IT Sector | S. Sujatha | 418-0012-1 |
| 41 | 2018 | International | Case Study | Solar sureshs self sustainable space | Dr.Vasumathi, Dr.Rajesh Mamilla | 618-0009-8 |
| 42 | 2018 | International | Case Study | Effect of Leverages on shareholders wealth | Dr.Rajesh Mamilla | 118-0031-1 |
| 43 | 2018 | International | Case Study | Identifying Firm Leverages | Dr.Rajesh Mamilla | 118-0032-1 |
| 44 | 2018 | International | Case Study | Leverage Analysis A study on Cipla Ltd | Dr.Rajesh Mamilla | 118-0018-1 |
| 45 | 2018 | International | Case Study | Firm valuation using capital structure theories | Dr.Rajesh Mamilla | 118-0014-1 |
| 46 | 2018 | International | Case Study | Demand forecasting and Accuracy Estimation in Health care facility | Dr.A.Vasumathi, Dr.Rajesh Mamilla | 618-0006-1 |
| 47 | 2018 | International | Case Study | Course Allocation Solving a Business Schools Problem | Goutam Kumar Kundu | 619-0005-1 |
| 48 | 2018 | International | Case Study | Project Portfolio Selection Puzzle | Goutam Kumar Kundu | 618-0013-1 |
| 49 | 2018 | International | Case Study | Dilemma Surrounding Carrier Selection | Goutam Kumar Kundu | 618-0020-1 |
| 50 | 2018 | International | Case Study | Product Launching Dilemma | Goutam Kumar Kundu | 618-0021-1 |
| 51 | 2018 | International | Case Study | Echo Aids Private Limited A | Ganesan, Shankar and Sivakumar | 518-0110-1 |
| 52 | 2018 | International | Case Study | Echo Aids Private Limited B | Ganesan, Sivakumar and Sankar KG | 518-0110-1B |
| 53 | 2018 | International | Case Study | ENTEE Group of Colleges the Viability Question | P. Ganesan and A. Sivakumar | 317-0334-1 |
| 54 | 2018 | International | Case Study | Application of Project Scheduling Technique in DREAMRISE Construction Ltd | Dr.A.Vasumathi | 618-0019-1 |
| 55 | 2018 | International | Case Study | Network Technique in AMEYA Construction Company | Dr.A.Vasumathi | 618-0011-1 |
| 56 | 2018 | International | Case Study | Critical Path Method in Red Leaves Construction Company | Dr.A.Vasumathi | 618-0010-1 |
| 57 | 2018 | International | Case Study | Identifying Firm Leverages | Dr.Rajesh Mamilla, Dr. T.Swamy | 118-0032-1 |
| 58 | 2018 | International | Book Authored | Financial Inclusion in India | Bhanu Sree Reddy & Venkateswara Rao | 978-1-78902-001-4 |
| 59 | 2018 | International | Case Study | Recruitment Process Outsourcing and staff augmentation The buzzing intervention in talent acquisition Industry | R.Indradevi and S.Aarthy | 418-0017-1 |
| 60 | 2018 | International | Case Study | Management and Life Lessons from Kurukshetra War A tale of Chakravyuha | R.Indradevi and Vaidhyanatha Balaji | 318-0162-1 |
| 61 | 2018 | International | Case Study | The destructive effects of Toxic leadership | Dr.R.Indradevi and Dr.Sathish A.S. | 418-0108-1 |
| 62 | 2018 | National | Book Authored | Startup to Scaleup | Sudipto Bhattacharya Sehaj Sharma Kanupriya Dasgupta Prajit Dutta | 9781976874345 |
| 63 | 2018 | National | Book Authored | Startup to Scaleup Coauthored Book | Sudipto Bhattacharya | 9781976874345 |
| 64 | 2018 | International | Book Authored | Financial Inclusion Issues and Challenges | Bhanu Sree Reddy | 978-1-78902-001-4 |
| 65 | 2018 | International | Conference Proceeding | Organisation Justice Through Diversity Management Moderated through Leader Member Exchange | Stephen Deepak, Syed Khalid Perwez | - |
| 66 | 2018 | International | Conference Proceeding | Analysing Distributive Justice Perceptions Among White Collared Professionals in Bengaluru City | Stephen Deepak, Syed Khalid Perwez | - |
| 67 | 2018 | International | Conference Proceeding | Analysis of Significant Dimensional Factors influencing the e learning Model for an Entrepreneurship Program offered by Private Funded Universities in India A mixed method approach | Suresh Kasanagottu, Sudipto Bhattacharya | - |
| 68 | 2018 | International | Book Authored | Enahncing Employee performance through employee engagement | Gomathi S | 978-620-2-31464-0 |
| 69 | 2017 | National | Chapter Authored | India s Financial Markets Emerging Trends | Dr. Syed Khalid Perwez | 9789385101663 |
| 70 | 2017 | National | Chapter Authored | Impact of Dividend and EPS on Share price movements | Mr.Sundaram, Dr.Rajesh Mamilla | 9783659246531 |
| 71 | 2017 | International | Chapter Authored | Product Decisions in Strategic Marketing Management in Asia | Dr. B. Murali Manohar | 9781786357465 |
| 72 | 2017 | International | Chapter Authored | Integrated Marketing Communications in Strategic Marketing Management in Asia | Dr. B. Murali Manohar | 9781786357465 |
| 73 | 2017 | International | Chapter Authored | A Survey on Internet of Things Case Studies Applications and Future Directions in Internet of Things Novel Advances and Envisioned Applications | Dr. B. Murali Manohar | 9783319534725 |
| 74 | 2017 | National | Chapter Authored | Determinents of outcome of AD Intrusiveness and AD Attitude A review towards Digital and Social Media Advertising | Dr. D. Ashok | 97881907881 |
| 75 | 2017 | National | Chapter Authored | Modeling Effective Team performance Role of Emotional Intelligence and Transformational leadership style | Dr. Sumathi G.N. | 0 |
| 76 | 2017 | National | Chapter Authored | DETERMINANTS AND OUTCOMES OF AD INTRUSIVENESS AND AD ATTITUDE A REVIEW TOWARDS DIGITAL AND SOCIAL MEDIA ADVERTISING | Dr. Uma Pricilda J | 9788190788113 |
| 77 | 2017 | National | Conference Proceeding | Antecedents of Customer Attitude and Purchase Intention towards Private Label Food Brands | Dr. Uma Pricilda J | 9781943295105 |
| 78 | 2017 | National | Conference Proceeding | The role of ambient ad attitude and brand atitude as predictors of purchase intention | Dr. Uma Pricilda J | 9781943295104 |
| 79 | 2017 | National | Conference Proceeding | Does utility of downloading and purchasing expalin intention to engage in digital piracy of film and music files | Dr. Uma Pricilda J | 2349705X |
| 80 | 2017 | International | Conference Proceeding | Consumer Buying Behaviour Online An Indian Perspective | Dr. Kalyani Rangarajan | 0 |
| 81 | 2017 | National | Conference Proceeding | A Study on SHGs Role as a tool for women in Financial Inclusion in India | Dr. D. Bhanu Sree Reddy | 0 |
| 82 | 2017 | International | Conference Proceeding | Psychological climate Affective commitment Mediating Effect of Job Satisfaction Evidence from Pvt sector Banks | Dr. D. Bhanu Sree Reddy | 0 |
| 83 | 2017 | International | Conference Proceeding | Factors Influencing online buying behaviour Using Mobile application | Dr. D. Bhanu Sree Reddy | 0 |
| 84 | 2017 | International | Conference Proceeding | Measuring Service Innovation Typologies From Customer Perspective in Retail Industry | Dr. P. Ganesan | 9788192080062 |
| 85 | 2017 | International | Conference Proceeding | Identifying Factor Affecting Service Innovation from Firm and Customer Perspective Qualitative Study | Dr. P. Ganesan | 9788192080062 |
| 86 | 2017 | National | Chapter Authored | Demonstrated Personality Difference In Social Networking | Dr. Subhashree Natarajan | 9789385000928 |
| 87 | 2017 | International | Book Authored | Workers relationship with management in a Weaving company | Dr. Gomathi S | 9786202300162 |
| 88 | 2017 | National | Book Edited | Management and Business Opportunities in the Present Competitive Scenario | Dr. A. Vasumathi | 9788190788113 |
| 89 | 2017 | National | Chapter Authored | Boys and their Bikes Studying the relationship using Brand Romance Brand Attitude and Brand Loyalty | Dr. Sathish A. S. | 0 |
| 90 | 2017 | International | Chapter Authored | Worker s relationship in Management | Dr. Gomathi S | 9786202300162 |
| 91 | 2017 | National | Chapter Authored | Behaviour in Financial Markets A Psychological Perspective | Dr. Syed Khalid Perwez | 9789385101663 |
| 92 | 2017 | International | Conference Proceeding | A study of the human resource practices and challenges confronted by human resource experts in an indian IT firm | Dr. A. Vasumathi | 978-981-10-3565-4 |
| 93 | 2017 | National | Chapter Authored | Impact of Personal Profile of the respondents on Family Stress of the Entrepreneurs | Dr. A. Vasumathi | 0 |
| 94 | 2017 | National | Chapter Authored | The influence of Glass Ceiling factors Occupational barriers on personality traits of women lawyers towards career development | Dr. A. Vasumathi | 0 |
| 95 | 2017 | National | Chapter Authored | A Study on Work Life Balance of Women Tannery labors by using Conjoint Analysis | Dr. A. Vasumathi | 0 |
| 96 | 2017 | National | Chapter Authored | The Impact of Emotional Intelligence on Work Life Balance among the Faculty Members Performance in the Private Universities Tamil Nadu India | Dr. A. Vasumathi | 0 |
| 97 | 2017 | National | Chapter Authored | A comparative study to measure the banking experience of public and private bank customers using SERVQUAL quality dimension model | Mr.Dhiresh & Dr.A.Vasumathi | 9788190788113 |
| 98 | 2017 | National | Chapter Authored | A Study on the Impact of Organizational Culture on Employee Performance through retention strategies in IT sector | Shyla P & Dr.A.Vasumathi | 9788190788113 |
| 99 | 2017 | National | Chapter Authored | Neuro HR Need and Importance in 21st Century Workplace | Syed Khalid Perwez & Ramaseshan | 9788190788113 |
| 100 | 2017 | International | Case Study | Employee Acquisition an Insight of ASAP Automobile | S. Sujatha | 417-0104-1 |
| 101 | 2017 | International | Case Study | Stock price volatility ITC | Dr.A.Vasumathi, Dr.Rajesh Mamilla | 117-0075-1 |
| 102 | 2017 | International | Case Study | Financial Distress A study on Andhra sugars Ltd | Dr.Rajesh Mamilla, Dr.A.Vasumathi | 117-0074-1 |
| 103 | 2017 | International | Case Study | Heralth care facility Queuing model optimisation | Dr.A.Vasumathi, Dr.Rajesh Mamilla | 617-0068-1 |
| 104 | 2017 | International | Case Study | Azakar studio Product mix optimization | Dr.A.Vasumathi, Dr.Rajesh Mamilla | 617-0059-1 |
| 105 | 2017 | International | Case Study | Evaluating Sustainable Growth Rate | Dr.Rajesh Mamilla, Dr.A.Vasumathi | 117-0052-1 |
| 106 | 2017 | International | Case Study | Bonding the North East | Goutam Kumar Kundu | 617-0071-1 |
| 107 | 2017 | International | Case Study | Dilemma Surrounding Transshipment | Goutam Kumar Kundu | 617-0072-1 |
| 108 | 2017 | International | Case Study | To Centralize or Not | Goutam Kumar Kundu | 617-0076-1 |
| 109 | 2017 | International | Case Study | Thangam Safety Match Works Will It Work | A.Sivakumar and P. Ganesan | 217-0088-1 |
| 110 | 2017 | International | Case Study | Does NEET promise a better future for medical aspirants | Dr.A.Vasumathi, Dr.M.Rajesh | 317-0420-1 |
| 111 | 2017 | International | Case Study | retailing organic cashews | Sivakumar Alur | 517-0157-1 |
| 112 | 2017 | International | Case Study | Giftxoxo | Sivakumar Alur | 517-0518-1 |
| 113 | 2017 | International | Case Study | Lead generation at ABSYZ | Sivakumar Alur | 517-0516-1 |
| 114 | 2017 | International | Case Study | hero motocorp garden factory | Sivakumar Alur | 527-0155-1 |
| 115 | 2017 | International | Case Study | Shipdesk | Sivakumar Alur | 817-0079-1 |
| 116 | 2017 | International | Chapter Edited | Product Decisions | Murali Manohar Bhupathi | 978-1-78635-746-5 |
| 117 | 2017 | International | Book Edited | Integrated Marketing Communications | Murali Manohar Bhupathi | 978-1-78635-746-5 |
| 118 | 2017 | International | Book Edited | An Novel Codification Technique for Tacit Knowledge in Software Industry using Opinion Mining | Kalavathy Perumal, Dr. B. Murali Manohar | 331953470X |
| 119 | 2017 | National | Chapter Authored | Behaviour in Financial Markets A Psychological Perspective | Syed Khalid Perwez | 978-93-85101-66-3 |
| 120 | 2017 | International | Chapter Authored | Leveraging Enterprise Resource planning Systems to Digitize Business Functions | Bhanu Sree Reddy | 9781522523826 |
| 121 | 2017 | National | Chapter Authored | Neuro HR Need and Importance in 21st Century Workplace | Syed Khalid Perwez | - |
| 122 | 2017 | International | Conference Proceeding | Organisational Justice Review of Justice Dimensions and Perceptions on Organisational Outcomes | Stephen Deepak, Syed Khalid Perwez | - |
| 123 | 2017 | International | Conference Proceeding | An Empirical Analysis of Significant factors influencing the Synthesis of Corporate Sustainability into Strategic Management | Suresh Kasanagottu, Sudipto Bhattacharya | - |
| 124 | 2017 | International | Conference Proceeding | Psychological climate Affective commitment Mediating Effect of Job Satisfaction Evidence from Pvt sector Banks | Bhanu Sree Reddy, Vivek Singh & Naresh | - |
| 125 | 2017 | International | Conference Proceeding | E learning in India A SWOT Analysis | Bhanu Sree Reddy & Naresh B | - |
| 126 | 2017 | International | Conference Proceeding | Customer perception on App usage for Bank transactions An Empirical study | Bhanu Sree Reddy & Naresh B | - |
| 127 | 2016 | National | Chapter Authored | Validating Relation Between Personality and Social Network Usage An Application of Theory of Planned Behavioural Analysis | Anil Kumar.K, Dr. Subhashree Natarajan and Dr. D. Ashok | 9788180943218 |
| 128 | 2016 | National | Conference Proceeding | Reducing Weight and Analysis of Stress in newly Designed and Fabricated Gravity Roller Conveyor | Dr. Stephan Thangaiah I.S | 0 |
| 129 | 2016 | National | Conference Proceeding | Customer perception on App usage for Bank transactions An Empirical study | D. Bhanu Sree Reddy | 9789386176448 |
| 130 | 2016 | National | Chapter Authored | Etailing Trends Challenges and Opportunities | D. Bhanu Sree Reddy | 2934837X |
| 131 | 2016 | National | Chapter Authored | Corporate Social Responsibility Strategies Models and Effectiveness | Dr. P. Ganesan | 978184845549 |
| 132 | 2016 | National | Chapter Authored | The Effect of Corporate Social Responsibility on Customer Performance and Behavioral Intention Testing the Mediating Role of Reputation of a Private University | Dr. P. Ganesan | 0 |
| 133 | 2016 | National | Conference Proceeding | 21st century problems Exploring relationship between facebook usage and academic procrastination | Dr. R. Indradevi | 9789386176448 |
| 134 | 2016 | National | Conference Proceeding | Influence of Social media in recruiting Talents | Dr. R. Indradevi | 9789386176448 |
| 135 | 2016 | National | Conference Proceeding | Human Process Intervention effects on Organization Effectiveness through Various performances | Dr. R. Indradevi | 9789386176448 |
| 136 | 2016 | National | Conference Proceeding | Affective Commitment Enhances Employee Outcome | Dr. R. Indradevi | 9789386176448 |
| 137 | 2016 | National | Chapter Authored | ShareofScreen Time A Behavioural Study on Mobile Game Adoption and Recommendation | Dr. Subhashree Natarajan | 9789383302178 |
| 138 | 2016 | International | Book Authored | Managing Human Resources in an Organisation | Dr. S. Gomathi | 9783659840043 |
| 139 | 2016 | International | Chapter Authored | Innovation and Global HRM BY 2050 | Dr. S. Gomathi | 9789386176196 |
| 140 | 2016 | International | Chapter Authored | CSR employees emotional perspective in Private sector Banks | Dr. Gomathi S | 9788184845549 |
| 141 | 2016 | International | Chapter Authored | CSR enhancing Employer Branding among SME S through Internal branding | Dr. Gomathi S | 9788184845549 |
| 142 | 2016 | National | Conference Proceeding | Analysis and Design of Innovative Shock Absorber | Dr. Stephan Thangaiah I.S | 0 |
| 143 | 2016 | National | Chapter Authored | Using Emotional Intelligence Transformational Leadership and Team Efficacy to Attain Effective Team Performance A Conceptual Study | Dr. Sumathi G N | 9789811035654 |
| 144 | 2016 | National | Chapter Authored | A Conceptual Study on Acculturative Stress Faced by the Students | Dr. Sumathi G N | 0 |
| 145 | 2016 | International | Conference Proceeding | An Novel Codification Technique for Tacit Knowledge in Software Industry using Opinion Mining | Jeffrey Bhakthakumar, Dr. B. Murali Manohar and Anandhi J | 978-3-319-45991-2 |
| 146 | 2016 | National | Conference Proceeding | Employees attitude towards Organizational change | Rebeka. E and R. Indradevi | 9789386176448 |
| 147 | 2016 | National | Conference Proceeding | Millennials approach towards brand equity | Navaneetha Krishnan and Sathish A.S. | 9789386176448 |
| 148 | 2016 | National | Conference Proceeding | Determinants of Behaviourial intention | Mr.K.A.Asrar Ahmed and Dr.Sathish A.S | 9789386176448 |
| 149 | 2016 | National | Conference Proceeding | A study on factors affecting in selection of rythu bazaars | Mr.P.Venkata Subbaiah and Dr.Sathish A.S | 9789386176448 |
| 150 | 2016 | National | Conference Proceeding | Understanding consumers brand loyallty and purchase intention | Ms.K.Sasirekha and Dr.Sathish A.S. | 9789386176448 |
| 151 | 2016 | National | Conference Proceeding | Towards better understanding of m learning An application of TAM | Debora Dhanya and Uma Pricilda Jaidev | 9789386176448 |
| 152 | 2016 | National | Conference Proceeding | Demographic determinants of tech enabled learning A review | Rishabh Shekhar and Uma Pricilda Jaidev | 9789386176448 |
| 153 | 2016 | National | Book Authored | E tailing Trends Challenges and Opportunities | Bhanu Sree Reddy | - |
| 154 | 2016 | International | Conference Proceeding | A Study On Measurement Of Organization Justice Scale And Its Dimensions On White Collared Professionals An Empirical Analysis | Stephen Deepak, Syed Khalid Perwez | - |
| 155 | 2016 | International | Book Authored | Human resource Management in an Organisation | Gomathi S | 978-3-659-84004-3 |
| 156 | 2015 | National | Conference Proceeding | Six Sigma based framework to deploy high product reliability commitment in manufacturing process | Dr. Stephan Thangaiah.I.S | 0 |
| 157 | 2015 | International | Book Authored | Impact of Social networking on employee productivity | Dr. Gomathi S | 9783639859751 |
| 158 | 2015 | International | Chapter Authored | Customer Satisfaction in Indian Retail Banking | Dr. Pratap Chandra Mandal | 9783659744068 |
| 159 | 2015 | International | Chapter Authored | Business Analytics Tools Techniques and Applications | Dr. P. Ganesan | 101308714769 |
| 160 | 2015 | National | Chapter Authored | Using Self Service Technology Facilitating Customer Empowerment in a Telemedicine Context | Dr. P. Ganesan | 9781138898394 |
| 161 | 2015 | International | Conference Proceeding | Antecendents to NonAdoption of Self Service Technology in a Healthcare Contest A Formative Assessment | Dr. P. Ganesan | 9788192080031 |
| 162 | 2015 | International | Conference Proceeding | Corporate Reputation Service Innovation and CrossBuying Behaviour A test on Reciprocal relationship and Mediation effect | Dr. P. Ganesan | 9788192080031 |
| 163 | 2015 | International | Conference Proceeding | Effect of Negative Publicity and Fans Response on Affinity trust and loyalty An Experimental Study related to IPL T20 Cricket Team | Dr. P. Ganesan | 9788192080031 |
| 164 | 2015 | National | Chapter Authored | Innovative management Practices for Sustainable Development | Dr. Sathish A S | 9789385477256 |
| 165 | 2015 | National | Conference Proceeding | Innovative procedures and approaches for improving the placement opportunities to students | Dr. Stephan Thangaiah.I.S | 0 |
| 166 | 2015 | National | Conference Proceeding | A FUZZY DFMEA BASED APPROACH IN THE DESIGN OF HIGH POWER DIESEL ENGINE | DR. SUDARSANAM | - |
| 167 | 2015 | National | Conference Proceeding | BANKRUPTCY PREDICTION FUZZY NEURAL NETWORK MODEL | DR. SUDARSANAM | - |
| 168 | 2015 | International | Chapter Authored | INNOVATION IN PROJECT MANAGEMENT | DR. SUDARSANAM | - |
| 169 | 2015 | International | Conference Proceeding | UNDERSTANDING IMPACT OF CAUSE RELATED MARKETING CRM A NEURO SCIENTIFIC RESEARCH APPROACH | SHARAD AGARWAL., TANUSREE DUTTA., M J XAVIER | - |
| 170 | 2014 | National | Chapter Authored | Strategic Management | 1) Saroj Kumar Datta 2) Mercy Mathew | 9788184951158 |
| 171 | 2014 | National | Chapter Authored | Corporate Social Responsibility In Karnataka Best Practices Of Linkages Between Social And Corporate Enterprises | 1) Kalyani Rangarajan 2) Murali Murti 3) Hanuman Kennedy | 9788184248456 |
| 172 | 2014 | National | Chapter Authored | Enterprise Resource Planning ERP System The Backbone of Organization Technology Infrastructure | Dr. Bhanu Sree Reddy | 23273275 |
| 173 | 2014 | National | Conference Proceeding | Quality Functional Deployment in Manufacturing Industries | Dr. Stephan Thangaiah I. S | 0 |
| 174 | 2014 | International | Book Authored | Grievance management in a Private enterprise | Dr. Gomathi. S | 9783639667707 |
| 175 | 2014 | National | Book Authored | A Primer for University and College Teachers | Dr. M. Adithan Dr. R. Murugavel | 9789380710327 |
| 176 | 2014 | International | Conference Proceeding | A Relationship Between Emotional Intelligence and Myer Briggs Big Five Personality Model | Dr.R.Indradevi | 2223-5078 |
| 177 | 2014 | International | Conference Proceeding | Customer loyalty A customer experience approach with special reference to organised retailing in India | Dr.Sathish A.S.and Dr.Ganesan.P | 2223-5078 |
| 178 | 2014 | National | Chapter Authored | Cultural Factors in decision of women entrepreneurs with special reference to MBA students in Vellore District | Prabu Christopher and Bhanu Sree Reddy | 978815622 |
| 179 | 2014 | National | Conference Proceeding | A FUZZY LOGIC BASED RISK ASSESSMENT IN PREDICTIVE MAINTENANCE OF COMPLEX EQUIPMENTS | DR. SUDARSANAM | - |
| 180 | 2014 | International | Chapter Authored | Enterprise Resource Planning ERP System The Backbone of Organization Technology Infrastructure | Bhanu Sree Reddy | 9781466658882 |
| 181 | 2014 | International | Conference Proceeding | A Critical Review on Child Labour Policies in India Its Impact on CSR | Mansoor, Syed Khalid Perwez | - |
| 182 | 2014 | International | Conference Proceeding | A Study on SHGs Role as a tool for women in Financial Inclusion in India | Bhanu Sree Reddy, Vivek Singh & Naresh | - |
| 183 | 2014 | International | Book Authored | Grievance management in a Private enterprise | Gomathi S | 978-3-639-66770-7 |
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